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OPI Forges Deal with Dell

Laptops to sport OPI lacquer shades

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By: TOM BRANNA

Editor

Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI.

Beginning next month in the U.S., Dell will offer 20 OPI classic colors and six holiday collection shades— including “Dear Santa,” “Merry Midnight” and “Smitten with Mittens”—on its Dell Mini, Inspiron and Studio laptops.

Shades will be available firston Dell’s websitein the U.S. and later in other countries. Select OPI colors also will be available at many retailers, according to Dell.

“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails.”

Added Rachna Bhasin, general manager, partnerships and personalization or global consumer at Dell, “OPI’s high style and Dell’s award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go.”

More info: www.opi.com or www.dell.com

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