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OPI Inspired by Alice in Wonderland

Limited edition collection ties in to 2010 movie release.

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By: TOM BRANNA

Editor

This January, OPI ties in with the release of Disney’s “Alice in Wonderland” – one of the most anticipated movies of the year – for an exciting winter event that brings together the merchandising power of OPI and Disney, combined with a million-dollar advertising blitz in leading consumer magazines.

With an all-star cast including Johnny Depp (as the Mad Hatter), the live-action, 3D movie opens on March 5, 2010, and features director Tim Burton’s signature creativity and colorful imagination.

To celebrate, OPI will debut four spectacular limited-edition nail lacquer shades inspired by “Alice in Wonderland,”merchandised in a specially designed “straight-from-the movie” display.

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