OPI Sees Opportunity with Pop Star, Top Athlete

OPI’s latest celebrity collaborations aim to capture every girl’s “Teenage Dream” of becoming a superstar in sports or on the radio. The nail polish company’s January 2011 launches include collections with tennis player Serena Williams and recording artist Katy Perry.

Timed in conjunction with the Australian Open, French Open, Wimbledon and the U.S. Open, the Glam Slam collection will introduce two new nail lacquers at the start of each tournament. The first shades to be released under the collaboration will include Simply Smashing, a glowing green nail lacquer, paired with a revolutionary new product, Black Shatter. Once applied to the dried lacquer, Black Shatter begins to disappear, leaving behind a leopard print-style pattern on each nail, according to the company.

The Shatter product is also available in the Katy Perry collection. Inspired by Katy’s cutting edge style and latest album, “Teenage Dream,” the range will include four “fierce, irresistible colors” for nails and toes, said OPI.