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Fall/winter collection depicts cultural trends.
June 21, 2011
By: TOM BRANNA
Editor
OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s 12 shades offer comfortable glamour and wearable elegance for nails and toes, according to the company. “My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.” The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts and Suzi Takes the Wheel. Urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window) and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”) and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?) for an expansive color landscape. “This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis and Tucson,” she added. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.” Touring America by OPI will be available in August at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret and Ulta for $8.50 each. More info: www.opi.com
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