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OPI Works The Runway

Nail hues at Jason Wu, BCBG and Rebecca Taylor for Fashion Week.

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By: TOM BRANNA

Editor

Fashion Designer Jason Wu named OPI the official nail care sponsor for his runway show during the Spring 2012 Mercedes-Benz Fashion Week in New York City. Suzi Weiss-Fischmann, OPI co-founder, has been working closely with Wu, finding inspiration in Wu’s color scheme and seasonal trends.

Wu entered the spotlight in 2009 when Michelle Obama wore one of his designs to the Inaugural Ball.At his Sept. 9 fashion show, neutral hues from OPI ruled the runways, along with the a pop of color from one of the season’s hottest accent colors – red! Models at Jason Wu wore MonSooner or Later (OPI Classics), a bright orangey-red on their hands. The boldly colored nails, acted as an eye-catching accessory that complemented the beautiful clothes. On toes, models wore Samoan Sand (OPI Classics), a soft pink-hued nude.

OPI also did the nails for BCBG Max Azria. Samoan Sand made an appearance again there. At Rebecca Taylor, rich neutral shades were in the spotlight. OPI’s Stranger Tides (Pirates of the Caribbean), a gray-green pastel, was painted on fingernails, while nude shade, Tickle My France-y (OPI Classics) was worn on toes.





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