Oral-B Black to Debut in 2014

Driven by its heritage and commitment to provide superior technology in oral care, Oral-B reveals its most innovative power brush to date, the Oral-B Black 7000. It s available in limited quantity via e-commerce through 2013, and available in department, retail and specialty stores starting in April 2014.

Accelerating to top speeds “faster than a race car”, the new Oral-B Black 7000. features 40,000 pulsations and 8,800 oscillations per minute and provides a tooth-by-tooth clean. It was designed with a black handle inspired by its target consumer and the latest trends in luxury and premium goods including cars, cameras and high-end technology products, said the company. Oral-B Black 7000 offers six different cleaning modes, including a new Tongue Cleaner mode for fresh breath, and is compatible with a range of Oral-B brush heads, to provide a truly personalized and targeted approach to brushing.

The Oral-B Black 7000 also interacts with Oral-B’s SmartGuide technology, a wireless display that acts like a dental professional in your bathroom, providing feedback as you brush, to help guide a thorough, yet gentle two-minute brushing experience, as recommended by dentists. When using SmartGuide, people are five times more likely to brush for two minutes twice a day, and nine out of ten aggressive brushers reduced their brushing force.

“With the Oral-B Black 7000, we’re continuing to provide the best brushing technology available, created by German engineers with zero tolerance for plaque and a passion for innovation and design,” said Rishi Dhingra, marketing director, Procter and Gamble. “We believe that with this new introduction we’ll deepen our value in consumers’ lives, not just a superior cleaning tool, but as a must-have personal accessory at home or on the road.”

For brushing on-the-go, the Oral-B Black 7000 comes with a luxurious yet durable travel case that was tested in extreme conditions. The brush can also be used along with the new Oral-B smartphone app. The app is ideal for users who choose to leave their SmartGuide at home, but still want to enjoy similar brushing guidance when traveling. The six cleaning modes provided by the Oral-B BLACK 7000 include: Daily Clean, Deep Clean, Sensitive, Whitening, Massage, and the new Tongue Cleaner mode. It is also compatible with the following Oral-B brush heads: Precision Clean, 3D White, Sensitive, FlossAction and Deep Sweep.