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Oral-B’s New “ICYMI” Toothbrush

No more missed spots. With motion sensor tech and video recognition, Genius sends instant feedback to smartphone.

Yesterday at the GSMA Mobile World Congress (MWC) 2016 in Barcelona, Oral-B unveiled Oral-B Genius, billed as a “first of its kind and Oral-B’s most intelligent brushing system available to-date.” The brush features “Position Detection Technology” that combines motion sensor technology located in the brush, and video recognition using the smartphone’s camera, to track areas being brushed so that no zone is missed.
 
Users receive instant feedback on the brushing of each zone of the mouth via the Oral-B App 4.1, including guidance on pressure applied and brushing duration. These features combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head helps users improve their oral health, according to the oral care powerhouse brand, which is owned by P&G.
 
“Oral-B Genius sets a new standard in the industry, and will forever change how people approach brushing their teeth. It is the next big thing after the introduction of the electric brush overall as it helps eliminate the wrong behaviors in brushing,” said Stephen Squire, global marketing director, P&G. “We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B App. We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system – the Oral-B GENIUS.”
 
The Oral-B Genius will be available in select markets starting in July. The Oral-B App 4.1 will be available on iTunes and Google Play.

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