Oriflame Partners with Revieve to Unveil AI Skincare Advisor

Oriflame, a global leader in beauty and skincare products, has partnered with Revieve to introduce an innovative digital skincare solution. 

 

Committed to empowering individuals globally, Oriflame unveils the AI Skincare Advisor, a beauty tech solution powered by Revieve, as an integration to their app. The innovation has been designed to assist consumers with discovering personalized beauty products that align with their unique requirements.

To utilize the Digital Skincare Advisor, consumers take or upload a selfie and answer a questionnaire about their skin type and personal skin concerns on Oriflame’s app. Within seconds, users are offered personalized product recommendations and skincare advice based on Revieve's proprietary computer vision technology that analyzes over 120 skin metrics. Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables consumers to achieve their skin goals faster by matching the selfie skin diagnostic and user data results to Oriflame’s products and treatments.

 

Navigating the intricate realm of professional product recommendations, the AI Skin Advisor is purported to hold significance for brand partners. It says it offers simplicity amidst the complexity of skincare expertise, transforming how brand partners engage with customers. 

 

While the recommendations are advanced in nature, no additional training is required making it convenient for brand partners to provide valuable insights to their customers.

 

“Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs. Additionally, the Digital Skin Advisor is a vital tool to enable our Brand Partners to drive consultative selling of a complex product, in a professional way,” said Marcus Fogel, vice president global digital services at Oriflame. “This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers.”

With the introduction of the AI Skincare Advisor, Oriflame's customers can now navigate through a range of beauty products with ease, ensuring they find the most suitable products that cater to their unique skincare needs. This innovative tech solution not only enhances the consultant-customer interaction, but fosters trust and loyalty within the Oriflame network, per the brand.

The completion rate of the AI Skincare Advisor experience is 80%, with more than 100,000 completed consultations to date. This engagement emphasizes the effectiveness and widespread adoption of this innovative digital skincare solution.

 

The digital skincare experience will be accessible through multiple channels, including the Oriflame app, providing a “convenient” experience for users across various platforms.

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