Origins Revamps Store Layout

Origins has unveiled a new store design at South Coast Plaza in Costa Mesa, CA. The new design still features guides to provide assistance, but the new layout also includes digital touch-screen, ample testing at a “Discovery Bar,” and visual merchandising displays highlighting best-selling products and key ingredients. It’s all aimed at helping shopper shop on their own.


At the same time, the new design reinforces the brand’s scientific and natural messaging with beakers brimming with botanical ingredients used in product formulae. Arches in the ceiling are a nod to greenhouses, and science labs inspire brushed metal and white surfaces. Slatted wood walls are lit from behind as if they were illuminated by natural light.


Origins plans to renovate its Grand Central Station store in New York City within the next few months to outfit it with the latest design components, and future renovations to the brand’s fleet of 92 U.S. stores will be made on a case-by-case basis. The brand is carried in 398 department store doors domestically and already has revamped the Macy’s counter at the Westfield Century City shopping center in concert with the new design. The design is also being rolled out internationally, where Origins now has a 486 doors at a mix of freestanding, department and specialty stores. The brand will add approximately 90 more by the end of the calendar year.