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Origins To Add Anti-Aging Line

Plantscription SPF 25 Anti-Aging Cream debuts next month

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By: TOM BRANNA

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In February, Origins will introduce Plantscription SPF 25 Anti-Aging Cream. The formula contains raspberry plant stem cells cultivated in a buffered saltwater solution to release their content, according to the brand. The formula also contains African Anogeissus, a natural wound healer, sourced from Ghana. Together, they are said to deliver visibly corrected lines and wrinkles, as well as improved and lifted skin texture.


The product will retail for $55 for 1.7 oz. and will be available in about 1,500 department and specialty store doors globally. The consumer sweet spot, said Lauder, is expected to be women between the ages of 35 and 55.



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