Osmosis Gives Packaging a Makeover

As part of a strategic rebranding effort, Osmosis Pür Medical Skincare has debuted a new design and messaging. The company contends the re-energized brand platform represents the transformation Osmosis is bringing to the skin care industry.

Osmosis’ skin care, color cosmetics, Osmosis MD and supplement lines will share a cohesive look, unifying these collections as a single brand. Each bottle will showcase a clinical, yet luxurious feel and prominently display the new Osmosis logo. Embodying the brand’s core values, this artwork will feature a wave representing the layers of the skin, their natural flow, and subsequent product penetration. This new logo is a key component of the rebranding as Osmosis products work in the dermis through their unique delivery. All formulations remain the same.