Company News

Outspoken Intense Next for Fergie

Followup fragrance at Avon is a fruity floral.

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By: TOM BRANNA

Editor

“Own the moment” with Outspoken Intense by Fergie ($30), a provocative follow-up to the original Outspoken, Avon’s most successful fragrance launch to date, according to the company. The fruity floral features:

• Starfruit: With a unique flavor that evokes plum, pineapple and lemon, this exotic fruit adds an instant burst of star power to the fragrance.

• Passion Flower: An expected sweetness gives this flower its bold signature and imparts a sophisticated, luscious melody to the scent.

• Musks: Smooth and warm, musks add an earthy, woody sensuality to the fragrance.

In other news, Avon will sell the fundraising aluminum Hello Green Tomorrow Water Bottle ($4.87) in the U.S. to raise funds to help limit deforestation and restore tropical forests. The company will contribute all proceeds from the Hello Green Tomorrow Water Bottle to The Nature Conservancy for continuing efforts in the Atlantic Rainforest in South America and to World Wildlife Fund for their reforestation projects in Indonesia (Borneo and Sumatra).

More info: www.avon.com



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