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Panasonic Adds Cleansing Brush

'Japanese-style' 3-in-1 tool has heat, micro-foaming technology.

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By: Christine Esposito

Editor-in-Chief

Panasonic Consumer Electronics Company has rolled out a unique Japanese-style 3-in-1 cleansing tool designed with gentle heat and patented micro-foaming technology for luxurious facial cleansing that helps reveal smoother, brighter skin.
 
The new Panasonic Micro-Foaming Cleansing Device (EH-XC10-N) offers three ways to cleanse skin from the  Warming Makeup Removal Plate, which uses dual temperature settings and smoothly glides across skin to help to loosen waxy, hard-to-remove makeup when used with a soothing oil or cream cleanser; to a Japanese-style Soft Bush with  ultra-soft, tapered bristles that rotates 360-degrees to help cleanse dirt and oil from skin and pores; to the Pore-Targeting Silicone Brush, which uses a fast rotation and smooth up-and-down movement to provide targeted cleansing, twice weekly, of areas like around the nose or chin. 
 
The tool's patented technology is designed to agitate a user's favorite foaming cleanser, creating a rich, micro-foam that reaches deep into pores for effective skin cleansing
 
“In traditional Japanese-style skincare, the double cleansing technique gently removes makeup and then purifies the skin,” said Corrie Murphy, VP, consumer marketing and beauty Merchandising, Panasonic Consumer Electronics Company.  “Embracing our Japanese heritage, Panasonic adopted the double cleansing method to help develop this unique all-in-one tool with advanced patented technology to offer a new way to cleanse gently, yet effectively.”
 
The new Micro-Foaming Cleansing Device (MSRP $249.99) is now available for purchase on Panasonic.com and will be available in beauty specialty stores later this year.  

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