Pantene Celebrates Female Olympians

From Saudi Arabia sending female athletes to the Olympic Games for the first time in the country’s history to the first time that US female athletes outnumbered male, female athletes dominated the conversation during the 17-day competition. Pantene proudly sponsored 10 of these elite London competitors as beauty ambassadors, including Natalie Coughlin of the US, Argentina’s Gisela Dulko and Great Britain’s Victoria Pendleton.


In London, the Pantene beauty ambassadors won more than 12 medals in six sports, including four gold. Russia’s rhythmic gymnast Evgeniya Kanaeva shined before the world with a gold medal. China’s diver Wu Minxia mounted the podium winning a gold medal. Great Britain’s cyclist Victoria Pendleton topped the competition at her final Olympic Games with one gold and one silver medal. The group proved the message that “healthy is the new beautiful” and were also featured in Pantene’s first truly global marketing campaign to support the Olympic Games, which featured new packaging and a fully integrated marketing campaign which lived across multiple channels.