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Olympic swimmer to lead Summer 2012 marketing.
January 26, 2012
By: TOM BRANNA
Editor
Pantene makes a splash with an exciting new campaign featuring one of the most decorated female American athletes, according to the company. Two-time Olympic swimmer and 11-time Olympic medalist Natalie Coughlin has partnered with the brand to showcase Pantene’s performance. Parent company Procter & Gamble also recently tapped Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, to serve as an ambassador for all P&G beauty brands, including Covergirl, Olay, Pantene and Secret.
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