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Each to promote individual collections targeting hair needs.
May 5, 2011
By: TOM BRANNA
Editor
Actresses Eva Mendes and Naomi Watts have been named new celebrity ambassadors for Pantene. Beginning in July 2011, both women will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.Mendes will be supporting the Breakage to Strength collection and Watts will be supporting the Flat to Volume collection. With the announcement of Mendes as Pantene’s new ambassador, Pantene will also introduce the Split End Repair Crème to the current Medium-Thick Hair Solutions collection in July 2011. The keratin protection crème helps repair split ends and protect against future damage. Watts’ Pantene campaign will feature her natural hair — with no extensions, harsh texture-altering chemicals or other deceptive hair tricks to enhance her tresses. “With their undeniable beauty and confidence that women admire, Eva and Naomi are wonderful additions to the Pantene family,” commented Julie Marchant-Houle, marketing director of North American Hair Care at Procter & Gamble. “Eva’s strong will helps her achieve anything she wants, and even the constant damage her hair endures won’t stop her from having gorgeous, healthy hair.” “Naomi will be a wonderful inspiration for women looking to enhance the look and texture of their fine hair without taking extreme measures or adding extensions,” Marchant-Houle continued. Dating back to the 1980s with Kelly LeBrock, Pantene has been known for its memorable advertising campaigns and iconic hair imagery. More info: www.pantene.com
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