Pantene’s ‘#8or8’ Challenge

Pantene has embarked on the #8or8 Challenge for its Pantene Beautiful Lengths program and tapped Selena Gomez to get fans nationwide to “choose their 8”—either donating $8 or 8 inches of hair to help create free, real-hair wigs for women who have lost their hair due to cancer treatment.
 
Since 2006, the Pantene Beautiful Lengths program has been providing free, real-hair wigs to women during the toughest fight of their lives. With the introduction of the #8or8 Challenge, the program continues to expand, enabling more and more women with cancer to benefit from the gift of a real-hair wig.
 
The number eight is significant for Pantene Beautiful Lengths for many reasons – more than 800,000 ponytail donations have been received to-date, a minimum donation of an 8-inch ponytail is required, and a minimum of eight ponytails is necessary to create one wig.
 
 “Hair donations have always been at the heart of this program and will continue to be, but we thought to ourselves, ‘What if we could do more?’” said Jodi Allen, vice president of Procter & Gamble North American Hair Care and Color. “With the Pantene Beautiful Lengths Fund, anyone who wants to support the program can do so and we encourage everyone to help us create even more wigs than ever before by joining the #8or8 Challenge.”
 
Since its creation in 2006, Pantene Beautiful Lengths has collected more than 800,000 ponytails and provided the funds to create more than 42,000 free, real-hair wigs which are distributed through select American Cancer Society wig banks across the country.