Pantone Debuts Digital Color Platform

Pantone LLC has launched Pantone Connect, a digital platform for designers that streamlines their color decision-making and communication.
 
The new platform provides access to all Pantone Color through a single-user account across mobile, web and the Adobe Creative Cloud applications and includes the first ever Pantone Color Match Card, a credit card-sized target that calibrates a phone’s camera to capture color from real life, match to Pantone Colors, and then save the color into the designer’s palette workflow. 
 
With the ongoing digital evolution of design workflows, there has increasingly been a need to close the gap between the physical and digital for designers. As a result, Pantone has expanded its Pantone Connect suite of products to bridge this gap and help designers adapt to what a changed workflow looks like post-COVID.
 
The new suite includes the Pantone Color Match Card and Pantone Connect Mobile App (for iOS and Android). This Card-App pairing makes Pantone color identification and communication from physical inspiration to final design a streamlined, accurate and affordable option for large dispersed design teams and freelancers alike. 
 
This latest announcement builds upon the company’s 2019 launches of the Pantone Application Program Interface (API) and its Extension for Adobe Creative Cloud, by integrating with new mobile apps for iOS and Android and the Pantone Connect Color Finder web application.
 
“Our company has worked closely alongside creatives in the graphic, fashion, and product design industries to understand how color can become an enabler of performance rather than a hindrance,” said Adrián Fernández, vice president and general manager of Pantone. “Pantone Connect’s unique combination of technology (enabled by X-Rite), features, and platform accessibility will give designers the tools they need to be confident in their color choices and ultimately successful with their creative work.  They win with the Pantone Connect platform because their color choice reflects an informed decision made efficiently and communicated effectively.”
 
Pantone plans to continue expanding the platform rapidly through 2020 and 2021, with further integration into the Adobe Creative Cloud ecosystem and other design tool platforms, as well connection to color reader devices from X-Rite, Pantone and 3rd party Pantone licensee partners.
 
Free Period and Bundled Access
 
Through July 8th, 2020, a Pantone Connect account is free to register for with all features and platforms accessible as part of Pantone’s COVID-19 free access offer to designers, announced previously on April 1st, 2020. All new Pantone color guides also include 6-months of free access when registered.
 
Mobile apps for iOS and Android can be downloaded from the Apple App Store and Google Play Store, respectively, while the Pantone Connect Extension for Adobe Creative Cloud can be downloaded from the Adobe Creative Cloud Exchange website.