Paris Hilton Branches Out Into Skin Care

Paris Hilton, a name synonymous with beauty, fashion, glamour and enterprise has entered into the global skin care market with the launch of her new line, ProD.N.A. The brand’s tagline is: “Made for her, now available to you.”
 
GenoMatrix, a word not familiar to many, is a brand new, proprietary complex that takes restorative skin care to the next level, according to the company. This formulaic base of the ProD.N.A. family utilizes a DNA repair enzyme found in a strain of microalgae sourced from the Mediterranian Sea, providing a natural solution to aging skin. ProD.N.A. has taken leading-edge scientific research and incorporated it into everyone’s daily beauty regime to optimize skin restoration, well-being and longevity. 
  
Out of the gate, the line consists of four specially formulated products, each dedicated to skin care issues that most men and women are concerned about: premature aging and damage caused by UVA/UVB exposure. In addition, the packaging utilizes airtight technology with special pressurized pump activation that eliminates the risk of cross-contamination and reduces the need for preservatives. Products span from the Lift & Firm Eye Cream to a Dual Action Cleansing Gel to a Face & Decolletage Cream.
 
 According to the company, the strain of microalgae (Auxenochlorella protothecoides) used in the formula contains a specialized DNA repair enzyme that targets the signs of aging and helps reverse skin damage by fixing the problem from its origin, rather than simply alleviating the symptoms. In addition to this powerful enzyme, the products utilize other select, natural ingredients such as Hyaluronic acid (found in citrus fruits) and the Kakadu Plum (the world's highest source of vitamin C) to aid and support multiple structures within our skin for effective results both inside and out.
 
The collection is now sold online on June 29 at https://parishiltonskincare.co.uk/