Company News

PassAlong Partners with P&G on Music Initiative

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By: TOM BRANNA

Editor

PassAlong Networks, developer of innovative technologies for digital music, announced that Procter & Gamble Company has integrated PassAlong Networks’ p2pREVOLUTION technology platform into P&G’s Home Made Simple Web site http://www.homemadesimple.com to provide its subscribers a digital music download store called Julie’s Jukebox. Home Made Simple is an online information center and monthly newsletter, which features fun and informative articles about how to create the home you love to live in. PassAlong’s private label music stores enable organizations to build an online community that makes it convenient for consumers to purchase music legally and conveniently. Julie’s Jukebox subscribers will benefit from an existing music library of more than 1.1 million available tracks from major record labels and independent catalogs.

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