Patchology Launches Limited-Edition Eye Patch Collection with Sprinkles

The foodie trend of 2025 is showing no signs of slowing. In fact, it’s only getter sweeter.

Dessert brand Sprinkles Cupcakes – which announced its segue into the beauty space last December – is embarking on its second collaboration in the category with Patchology.

Sprinkles’ first collaboration was with Moon Oral Beauty earlier this year. The brands celebrated their sixth and 20th birthdays, respectively, with a birthday cake flavored fluoride-, sugar-free toothpaste.

Decadent Formulations

In its latest collaboration with Patchology, two flavors of limited-edition, cupcake-inspired, no-slip eye patches include Eye Want S’More, based on the best-selling S’Mores cupcake, and Apple of My Eye, a new Candy Apple cupcake flavor created solely for this limited-edition launch.

“We wanted to create something that felt fun, indulgent, and totally joyful,” said Patchology CEO, Chris Hobson. “This collaboration is all about celebrating small, sweet moments of self-care, and what better way to do that than with the help of Sprinkles. These eye patches are whimsical, effective, and truly a treat for both your skin and your senses.”

The soothing and hydrating Eye Want S’More eye patches, infused with the scent of freshly torched s’mores, are formulated with marshmallow root, cocoa butter and vanilla fruit extracts to soothe, hydrate and protect the delicate eye area. While the smoothing and hydrating Apple of My Eye patches are infused with the edible scent of crisp candied apple and formulated with apple extract to smooth, essential minerals to heal and soothe and sugarcane extract to hydrate and soften.

Available both in-store at Ulta and online at Patchology.com from July 20 through Sept. 13. Cupcakes are available at all Sprinkles bakery locations nationwide now through August 10.