Paul Mitchell Names Quannah Chasinghorse as Global Ambassador

John Paul Mitchell Systems, a leader in professional hair care, has named model and activist Quannah Chasinghorse as the newest global ambassador for Paul Mitchell. 

 

The brand will debut its 2023 “Iconic Campaign,” celebrating bold, fearless trailblazers through global marketing and advertising initiatives across digital, retail, out-of-home and experiential. Together, two icons honor inclusion and self-expression, sharing an uncompromising commitment to authenticity, compassion and equity. 

 

“I am honored to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal,” said Chasinghorse. 

 

As a modern icon, Chasinghorse continues to break barriers, redefining beauty and championing her heritage through her style while embracing the strength of her voice to advocate for a better future. 

 

“Growing up, I struggled with my looks. I didn’t feel beautiful since I didn’t fit standard beauty ideals. I realized I would never fit the mold, so I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland,” said Chasinghorse. 

A member of the Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota) tribes, Chasinghorse advocates for climate action and the preservation of Indigenous lands. 

 

“I grew up seeing my mom work so hard for her people,” said Chasinghorse. “She taught me that there’s no shame in speaking up.”

 

With a combined passion for community, sustainability, diversity and inclusion, Paul Mitchell continues the brand’s sustainability initiatives with this partnership. In support of Chasinghorse’s mission to preserve and protect the world and its people, Paul Mitchell is partnering with Nia Tero (meaning “our Earth,” in Esperanto) a US-based nonprofit that works in solidarity with Indigenous peoples worldwide. The charitable partnership will feature both monetary and awareness initiatives throughout the year.  

 

 “We are honored to have Chasinghorse as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honor her heritage and efforts to protect our planet. Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care and compassion,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems.