Company News

Paul Mitchell Targets Blondes

New technology for lighter locks.

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By: TOM BRANNA

Editor

As the sun starts to shine brighter, clients tend to go lighter. As a result, Paul Mitchell makes the road to instant glamour just a little bit quicker with the introduction of SynchroLift Ultra-Quick Powder Lightener from Paul Mitchell Professional Hair Color and the Paul Mitchell Blonde category for clients’ at-home care.

Also, the new Forever Blonde System featuring KerActive is specially designed to care for all blondes, from subtly highlighted looks to the most bleach-addicted guests. KerActive protein helps repair and seal the cuticle while safflower oleosomes—nature’s most powerful lipid delivery system—replenish lost moisture and nutrients. Special botanicals are added to each product in the system to lighten, brighten and keep blonde shades looking their best, according to the company.


Available exclusively in salons beginning June 2012, salon owners and stylists can contact their local Paul Mitchell distributor to place their order.


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