PBA Executive Summit Returns to Arizona

A two-day event designed exclusively for upper-level management, The Professional Beauty Association (PBA) will be hosting the PBA Executive Summit on Dec. 3-4 in Scottsdale, Ariz. It will focus on industry trends, networking opportunities and leadership development.
 
This year’s theme, The Changing Consumer Experience, allows PBA members and non-members, to explore the technological and cultural intelligence of today’s modern consumer. Attendees will learn how to properly communicate with their target markets through various outlets such as social media and learn other aspects of creating meaningful digital conversations.
 
“Building off the success from the 2014 Executive Summit, the Professional Beauty Association (PBA) is excited to host this industry leading event again this year. As the beauty industry’s largest trade association, PBA is focused on providing opportunities for our industry leaders to not only learn from other experts but to also learn from each other,” said PBA Executive Director Steve Sleeper. “This year’s theme of ‘The Changing Consumer Experience’ is a key topic for the beauty industry as we continue to learn how to communicate with our customers in the evolving digital and social mediums.”