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As a licensed esthetician and former beauty business owner, Perry brings a unique and relatable perspective to the role.
January 21, 2025
By: Lianna Albrizio
Associate Editor
The Professional Beauty Association (PBA) and board of directors have appointed Leslie Perry its new executive director, effective January 31.
“We are excited to announce Leslie as PBA’s Executive Director,” said Jay Elarar, Chairman of PBA’s Board of Directors and CEO Americas of Moroccanoil. “Her exceptional leadership, industry expertise, and commitment to beauty professionals make her the ideal person to lead PBA into its next chapter. We look forward to working with Leslie to drive innovation and unity in the professional beauty community.”
During her tenure at PBA, Perry spearheaded initiatives that enhanced membership benefits, increased engagement and fostered satisfaction among members. As a licensed esthetician and former beauty business owner, Perry brings a unique and relatable perspective to the diverse needs within PBA’s membership.
“My love for professional beauty started as a kid in the 1990s, watching my hairdresser mom transform client after client in her salon,” saud Perry. “I never imagined as a kid sweeping hair and folding towels that one day I’d have the immense privilege of leading the association for this incredible industry. Professional beauty isn’t just my career. It’s my life.”
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