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One hundred percent of donations go directly to those in need.
October 4, 2024
By: Lianna Albrizio
Associate Editor
The Professional Beauty Association (PBA) is urgently seeking donations for the Disaster Relief Fund as thousands of industry professionals are impacted by the devastating destruction of Hurricane Helene.
Founded in 1955, the PBA Disaster Relief Fund was created to help industry professionals pay for essential items such as clothing, food, bills and supplies during times of natural disaster. The fund is supported by generous donations from industry professionals and businesses and has distributed more than $2 million to help industry professionals get back on their feet following catastrophic disaster. One hundred percent of donations go directly to those in need.
“Over the weekend, we received an unprecedented number of applications for Disaster Relief Fund assistance from professionals across all sectors of the beauty industry,” said Rachel Molepske, PBA director of leadership operations and charitable programs. “We expect that number to grow significantly as power and cell service are restored and we are making an urgent plea for donations to help those affected.”
PBA thanks L’Oréal and SalonCentric who have already committed $15K each to DRF.
To apply for help or donate, go here.
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