PCHi 2011 Draws Record 5,600 Vistors

With a record opeinng day record total of 2,928 visitors, Personal Care and Homecare Ingredients (PCHi) 2011 was off to a great start—and the show’s momentum continued, according to organizer Reed Sinopharm Exhibitions (RSE).

Held at the Shenzhen Convention & Exhibition Center, Feb 27-29, this fourth edition of PCHi also attracted the largest number of exhibitors ever, with an estimated 5,600 attendees on-hand at the three-day event.


Daniel Chan, project director of PCHi, said, “The show has grown steadily since it started in 2008. We are very pleased to have 25% more exhibitors this year. This is an indicator of the industry’s confidence in the event’s ability to produce the right results.”


According to RSE, 243 exhibitors from 20 countries were present, of which 70 were new.


From within China, 129 companies participated as exhibitors, a 42% increase from last year. The event also featured three pavilions from France, Germany and Singapore.


Besides record-high exhibitor and visitor figures, PCHi 2011 also included, engaging programs such as “The Macho Side of Personal Care” and “Earth-friendly Formulations.”


At PCHi 2011, Casa Elegancia— extremely exclusive hospitality zone, designed to cater to the premier manufacturers of cosmetics, personal care, and homecare products in China—hosted international companies including Johnson & Johnson, L’Oreal and Unilever, and domestic giants Jala Group and Guangdong Liby.

PCHi, which will return to Shanghai in 2012, will be held at a new venue,the World Expo Theme Pavilion, from Feb. 27-29 2012. The pavilion is one of Shanghai’s newest meeting centers. The move back to Shanghai is in line with the event’s strategic and customer-driven plan of alternating between the Yangtze River Delta and the Pearl River Delta regions, both of which have strong and abundant personal care and cosmetic manufacturers, said RSE.

In addition to the new venue, PCHi 2012 will have a new show floor layout. Exhibitors will be grouped into four categories: Natural Extracts; Color Cosmetic Ingredients; Cosmeceutical Ingredients; and Flavors and Fragrances.