PCPC Pushes Back Against Rising Sunscreen Misinformation on Social Media

The Personal Care Products Council (PCPC) has issued a formal statement about the spate of sunscreen misinformation being bandied about on social media. The message is simple: trust science, not social media—and use SPF to protect your skin.

Here is PCPC’s full statement, which was issued on July 22, 2024:

“In light of the increased need for sun protection in the summer, misinformation on social media about sunscreen use is not just misleading but dangerous. Some influencers falsely claim that sunscreen is unnecessary, harmful or ineffective. These assertions contradict decades of scientific research confirming that ultraviolet (UV) radiation from the sun is a proven cause of skin cancers, including melanoma, the deadliest form.

“Failing to wear sunscreen exposes your skin to harmful UV rays, which may damage skin cells, lead to premature skin aging and can increase the risk of developing skin cancer. Despite what some influencers say, a tan is not a sign of health but a visible indication of skin damage. In fact, the American Academy of Dermatology says there is no such thing as a healthy tan.

“Sunscreens are safe and effective. All sunscreens provide crucial protection against UV radiation, reducing the risk of skin cancer and preventing sunburn. Consumers have many sunscreen options, including lotions, sprays, gels and sticks, catering to different preferences and skin types. The best sunscreen is the one you will use consistently.

“We urge everyone to protect their skin by using sunscreen daily, wearing protective clothing and avoiding peak sun exposure. Don’t be misled by harmful myths. Prioritize your skin health and prevent skin cancer by embracing proper sun protection. Your health is worth it.”

Misinformation On Social Media

Why has The Council issued this formal statement now? As an advocate for 600 member companies representing the global cosmetics and personal care products industry (and approximately 90% of the US beauty industry alone), PCPC hopes to drown out those sharing messages on social media that sunscreen is unsafe, or that there is no reason to wear it.

Here’s one example:

Earlier this year, actress Kristin Cavallari shared that she doesn’t wear sunscreen. Known from her role on “Laguna Beach” (of all shows!), Cavallari made the statement during her podcast in January, when speaking with Dr. Ryan Monahan of Peaceful Mountain Medicine. (You can listen in around the 18 minute mark where Monahan discusses his ideas, including how he builds up his tolerance each year so that he can be out in the sun all day without sunscreen.)

Advocacy About Sunscreens from Formulators

Cosmetic chemists armed knowledge are also pushing back against sunscreen misinformation. Below is Michelle Wong (a.k.a. Instagram’s @labmuffinbeautyscience) debunking some of the worst myths flying around the internet.