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Adds UK cosmetics company.
April 5, 2016
By: TOM BRANNA
Editor
Call it addition by addition. PDC Brands is acquiring Original Additions, a UK-based cosmetics company. Founded in London on Kings Road, Chelsea, Original Additions is home to leading brands: • Eylure London is the No. 1 cosmetic eyelash brand in the UK and offers a complete range of designer lashes and eyebrow cosmetics available at mass channel and fashion retailers. • Elegant Touch is the UK's best-selling and multi-award winning brand of artificial nails offering a full range of glue-on nails, professional nail implements and salon-quality nail treatments. • Salon System delivers a comprehensive assortment of professional lash, nail and waxing products for beauty therapists, nail technicians, salons and spas. According to PDC, Eylure London, Elegant Touch and Salon System fit perfectly into its global portfolio of brands which includes the No. 1 US adult bath care brand Dr Teal's, the No. 1 men's and No. 1 women's mass market fine fragrance brands Body Fantasies and BOD Man, top Specialty Bath brands Bodycology and Calgon, and the fastest-growing multi-cultural haircare brand in the US, Cantu. “The PDC management team and I are thrilled to be working with Managing Directo, Simon Zussman and his team at Original Additions,” said James Stammer, CEO of PDC Brands. “I have great admiration for Simon – he has built powerhouse cosmetic brands through creativity, innovation and an unwavering commitment to quality. We welcome the Original Additions team to PDC Brands.” “This is an important strategic milestone for the company and the first step in PDC's long-term goal of becoming a major player in European Cosmetics and Beauty,” states Tad Yanagi, partner at private equity firm Yellow Wood Partners and PDC Board Director. Since partnering with Boston based private equity firm Yellow Wood Partners in 2012, PDC Brands has acquired eight category-leading consumer brands and is searching for more. Founded in the early 1980s, PDC Brands has emerged as a leader in the beauty, personal care and wellness space with a focus on mass-market retail.
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