Perfect Corp. Reveals Beauty Trends

Perfect Corp. has released its annual recap of the top beauty trends of the year. The data is culled from Perfect Corp.’s suite of apps, including YouCam Makeup and YouCam Perfect, which currently have more than 950 million global downloads. 

This year, consumers continued to turn to digital experiences for beauty advice and product inspiration, with billions of virtual product try-ons observed across the YouCam apps community, according to Perfect Corp. The trends and behaviors highlighted in this year’s recap spotlight the growing demand for AI and AR-powered virtual try-on experiences as means for beauty brands to enhance their digital experiences and product offerings. This demand for consumption of digital goods is expected to grow further in 2022 and beyond as consumers enter the Metaverse and Web 3.0 becomes a reality, and the adoption of virtual try-ons and AR experiences accelerates. 
 
Here are the biggest beauty trends and consumer behaviors of the year, according to Perfect Corp.:
 
• Demand for Personalized Skincare. Personalized consumer shopping experiences and tailored product recommendations have become essential across beauty shopping, as consumers seek out specific recommendations customized to their unique needs. This was evidenced by YouCam’s personalized Skin Score Tool being used more than 40 million times this year.
 
• Eyes on the Rise. For the second year in a row, eye makeup was the most tried-on product category with over 3.7 billion virtual try-ons.
 
• Lip Love. Lip color virtual try-ons are on the rise, after a decline in lipstick try-ons throughout 2020 as consumers wore face masks and opted for low maintenance beauty routines during the pandemic. This year, lip color try-ons climbed to more than 2.5 billion in YouCam apps. Furthermore, consumer data analytics indicate that lip gloss and lip colors with high shine finishes have been gaining popularity and are popular choices as we move into 2022.
 
• A New Texture in Town. While previously matte lip color finishes have occupied the most popular spot, we have now seen a surge in demand for sheer lipstick finishes. This year, sheer lipsticks surpassed matte lipsticks as the top lip color texture in most regions.
 
“As consumer trends and behaviors continue to evolve, AI and AR technologies are proving essential for brands to provide personalized beauty shopping experiences that help consumers make more confident purchase decisions,” said Perfect Corp. Founder and CEO Alice Chang. “We are excited to share this year’s “Beauty by Numbers” consumer data report, leveraging big data from the YouCam apps community to identify key consumer insights and learnings that can help beauty brands adapt their strategies for a successful year in 2022.”