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New York-based company wins best cruelty-free cosmetics category.
December 31, 2008
By: TOM BRANNA
Editor
Hard to believe it, but there are some cosmetics companies that the People for Ethical Treatment of Animals (PETA) do like. New York–based e.l.f. has won the Best Cruelty-Free Cosmetics category in PETA’s Sixth Annual Proggy Awards. e.l.f. (which stands for “eyes, lips, face”) will receive a framed certificate and will be featured on PETA’s website, www.PETA.org. PETA’s Proggy Awards (“Proggy” is for “progress”) recognize animal-friendly achievements in commerce and culture. “Because of e.l.f.’s super-low prices and wide availability, every woman can fill her purse with great cosmetics that never harmed a hair on a bunny’s back,” says PETA Executive Vice President Tracy Reiman. “By being cruelty-free, e.l.f. is proving that beauty doesn’t need to have an ugly side.” This year, Proggy awards have gone to producers and marketers of vegan foods, shoes, and cruelty-free personal-care products; an animal-friendly production studio; and a member of Congress.
This year, Proggy awards have gone to producers and marketers of vegan foods, shoes, and cruelty-free personal-care products; an animal-friendly production studio; and a member of Congress.
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