Company News, New Products

Peter Thomas Roth Adds FirmX Collagen Hydra-Gel Face & Eye Patches to Skin Care Collection

Anti-aging formula includes marine collagen, plant collagen, hydrolyzed collagen as well as hyaluronic acid complex and squalene.

Beauty brand Peter Thomas Roth (PTR) has expanded its topselling FirmX skin care range with FirmX Collagen Hydra-Gel Face & Eye Patches at Sephora. The new beauty product joins the brand's Instant FirmX Eye Temporary Eye Tightener that went viral last year with 34.2 million views on Tik Tok, as seen here.

Anti-Aging Eye Gel Patches

The new firming, anti-aging gel patches are created for the face and eye area include seven forms of collagen and collagen-supporting ingredients. According to the company, the beauty patches help skin look firmer, smoother and more youthful. Formulated with marine collagen, plant collagen and hydrolyzed collagen to help improve the look of fine lines, wrinkles, crow's feet, firmness and elasticity as well as with hyaluronic acid complex and squalane, skin is left feeling hydrated, supple and plump, said the company. 

Spate Finds Peter Thomas Roth Leads Skin Care Searches

According to market research firm Spate, PTR has had a 166.2K increase in average monthly searches, +53.2% YOY (year over year) growth.

A year after lockdown was lifted, and with it many mask-wearing requirements, consumers may be able to showcase other parts of their face. But, the virality of a product like PTR's Instant FirmX Eye Temporary Eye Tightener reveals that a tight and bright eye is still the goal for many. This product has seen an increase of +50.8K average monthly searches and +237.1% YOY growth.

Brands should consider how “lockdown-era eye focus” is still an opportunity in both skincare and makeup, said sources at Spate. Also, when it comes to social media, consider how instant visual effects from skincare matter as much as they do for makeup.


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