Marketing News

P&G brands Tide and Secret “Swim for Relief”

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By: TOM BRANNA

Editor

P&G brands Tide and Secret underwrote production costs for long-distance swim legend Diana Nyad’s 48-hour continuous “Swim for Relief” in a purpose-built pool in New York City’s Herald Square.

The event was created to support Hurricane Sandy recovery efforts by raising funds for AmeriCares.

More info: www.NyadSwimforRelief.com

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