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P&G Expands Distribution in Greece

Signs agreement with Folli Follie Group for luxury brands.

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By: TOM BRANNA

Editor

There may be unrest in Greece and the economy may be teetering on default, but Procter & Gamble is taking the long view there by signing an agreement with Folli Follie Group, the Greek luxury goods retailer, to create a new beauty and cosmetics distribution channel.

As part of the new activity, Folli Follie will distribute in Greece P&G’s prestige range offragrance products that include Dolce & Gabbana,Gucci and Escada.

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