P&G Focuses on India

Procter & Gamble Chairman Bob MacDonald is aggressively seeking one billion more consumers to purchase P&G products. One area of focus is India. According to Seeking Alpha, while the Indian economy grew by 8.3% in 2010, the per capita spending on P&G products by the population of over 1.18 billion people was less than $1, still below the Asian average of $3 and well below U.S. at $96. While this offers plenty of scope for an increase given the low GDP per capita for India at $3.4k compared to $8.7k for Asia as a whole, the statistics only further validate P&G’s strategy of acquiring more consumers rather than targeting more revenue from the existing consumers. This also is in line with the P&G’s outlined growth strategy… Touching and Improving More Consumers’ Lives in More Parts of the World More Completely