P&G Gets ‘NY Tough’

Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city.

Today, the #NYTough campaign debuted a series of man-on-the-street video interviews. Hosted by local comedian Michael Che, the project features #NYTough stories directly from the mouths of New Yorkers. The video series kicked off the conversation on what it means to be “New York tough” and invited New Yorkers to share their stories.

“I grew up on the lower east side of Manhattan and over the past thirty years, I’ve seen just how tough the city can be,” stated comedian Che. “I jumped at the chance to help share some comic relief with the community through the #NYTough campaign because comedy about New York has always been a part of my routine. It’s been a wild experience getting to interview such a diverse group of people, from taxi drivers and dog walkers to starving artists and retirees, about their own New York tough stories.”

The videos highlight the diversity of the city and feature New Yorkers from a wide range of neighborhoods across all five boroughs, including the Lower East Side, Harlem, Bushwick and many more. Click to Tweet: To view the #NYTough video series hosted by Che, visit: http://spr.ly/NYTough