P&G Goes for Gold with U.S. Olympic Athletes

Procter & Gamble (P&G) announced a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver, Canada.

This announcement comes shortly after P&G and the United States Olympic Committee (USOC) announced a 17 brand marketing partnership, across five USOC sponsorship categories for the 2010 and 2012 Games.

U.S. Olympians included in the partnership are:
* Allison Baver – U.S. National Champion, Short Track Speed Skating
* Tanith Belbin – Olympic Silver Medalist, Ice Dancing
* Vonetta Flowers – Olympic Gold Medalist, Bobsled
* Lindsey Jacobellis – Olympic Silver Medalist, Snowboarding
* Apolo Ohno – Five-time Olympic Medalist, Short Track Speed Skating
* Lindsey Vonn – Two-time World Champion, Alpine Skiing

Ms. Baver, Ms. Belbin, Ms. Flowers and Ms. Vonn will be aligned with P&G beauty brands including Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Ms. Jacobellis and Ms. Ohno will be aligned with Vicks.

The athletes will be fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail.