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P&G Hosts College Contest

ReadyU incorporates brands into social media marketing.

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By: TOM BRANNA

Editor

As summer approaches and college courses begin to wind down, Procter & Gamble (P&G)wants to help students prepare for their important and exciting summer internships. ReadyU is a program dedicated to supporting college students by helping them navigate the journey of life outside the classroom.The program is supported by over 150 colleges throughout the country and is championed by campus ambassadors with dedicated events featuring select P&G products, which assist students in succeeding in those important moments that go beyond the average curriculum.

To arm students with the skills needed to put their best foot forward this summer, ReadyU has partnered with Celebrity Stylist Jen Rade.Ranked as one of Hollywood’s Most Powerful Stylists, she will provide beneficial hints in order for future CEOs to rock their internships.

ReadyU is also helping four lucky students kick off their summer internship in complete style.Beginning April 8, college students nationwide will have the opportunity to enter The ReadyU Ultimate Style Sweepstakes.The four winning students (chosen at random) will be awarded a $1,000 Visa Gift Card to help them accessorize and dress their best, along with an intern survival pack, featuring essential products from P&G brands including, CoverGirl, Pantene, Old Spice, Gillette, Tide and Crest.

Students must “like” the ReadyU Facebook page (https://www.facebook.com/readyu?ref=ts) to enter and win.

More info: www.readyu.com

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