P&G Launches Lodging Program in Select U.S. Markets

Procter & Gamble has begun offering an on-premise laundry (OPL) and daily cleaners program to hotels in select markets across the U.S. P&G launched the new venture to lodging industry attendees at the International Hotel/Motel Restaurant Show in New York, Nov. 13-15 at their trade show booth. Marketed under the P&G Pro Line brand name, the Lodging Program aims to leverage P&G’s reputation as a leader in home and commercial cleaning products to help hotel housekeeping staffs discover how the company’s top-performing brands maximize productivity and increase guest satisfaction. The program is built around popular household-name laundry brands including Tide, Downy, and Clorox Bleach, as well as daily cleaners including Spic and Span 3-in-1 Disinfecting All-Purpose Spray and Glass Cleaner and Comet Disinfecting Bathroom Cleaner. The Lodging Program presents an alternative to the housekeeping departments of lodging establishments because the lodging industry spends millions of dollars on linens each year. P&G laundry products come complete with an automatic dispensing system that controls the amount of product being used in each cycle. “The dispensing system, combined with on-going training by certified P&G representatives for both OPL and daily cleaners, ensures that our lodging program is delivering results both the clients and the guests want,” explained Paul Edmondson, associate director with P&G Professional. “The dilution control offers exact dispensing for great results with little fuss and no wasted product.” Overall, the P&G Pro Line Lodging Program is designed to extend P&G’s reputation as a leader in home laundry products to the home-away-from-home market. The products, designed to provide outstanding cleaning and linen softness, have been available since 2003 in a number of U.S. test markets.