P&G Opens Virtual LifeLab at CES

The Procter & Gamble Company’s new P&G LifeLab Everyday virtual experience is open at the first, all-virtual Consumer Electronic Show (CES). The immersive platform is available to virtual CES attendees and members of the public. 
 
According to P&G, the platform blends digital exploration with virtual reality to showcase how innovations and technologies inspired by deep consumer understanding can impact the everyday lives of 5 billion people around the world.
 
“In an era of mass disruption, consumers are increasingly relying on trusted, superior performing products to support their everyday lives,” said Marc Pritchard, P&G chief brand officer. “Our virtual P&G LifeLab Everyday demonstrates how technology fuels innovative products and how we are keeping ahead of this transformation, creating brands that make life a little bit easier, and the future a little bit brighter, each and every day.”
 
Visitors create an avatar in order to enter the virtual platform and to explore the LifeLab exhibit and interact virtually with a range of technologies and innovations for the home and for planet. 

The online concept mimics what Procter & Gamble has created on the show floor at CES in Las Vegas for the past two years. 
 

 
In the LifeLab, consumers can see products such as Oral-B iO, P&G’s toothbrush, introduced at CES 2020; EC30, a sustainable cleaning products line; Febreze Fade Defy Plug Air Freshener, the first mass plug-in with built-in microchip technology; Microban 24; and Dawn Powerwash Dish Spray, a formulation that features spray-activated suds that eliminate the need for soaking by clinging to food soils.
 
There is also information on The 50-Liter Home Coalition, a recently launched effort spearheaded by P&G that works across industries and organizations to create sustainable solutions using technology and policy to reinvent the way water is used at home and within the wider urban water system, with the goal of addressing urban water scarcity.
 
The P&G LifeLab Everyday also offers the Connect with P&G Bar, where partners and entrepreneurs are welcome to share their latest ideas and inspirations with experts in technology and innovation at P&G. Potential recruits interested in working at P&G can explore opportunities by speaking to representatives of the Company's Talent Supply Organization.
 
Inside the P&G LifeLab Everyday amphitheater, P&G will host its third annual Innovation Challenge where select, budding entrepreneurs will pitch their latest innovative solutions for an opportunity to partner with P&G Ventures to pursue product development. 
The amphitheater will also feature brand demonstrations as well as an exclusive screening of “How to Keep a Healthy Home” presented by its paper towel brand Bounty with microbiologist Dr. Charles Gerba.
 
CES attendees will be able to access the virtual P&G LifeLab through the Procter & Gamble exhibitor page. All other visitors can join the platform at www.pglifelab.com. 

When CES ends, the P&G will keep the LifeLab open at www.pglifelab.com.