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P&G Partners with BlogHer, Inc.

Year-long custom program for curated content, special offers.

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By: TOM BRANNA

Editor

BlogHer, Inc. is partnering with P&G in a year-long initiative that will deliver support, connections and convenience to the 26 million women BlogHer reaches every month.


“Live Well Lived” is a year-long, custom program that celebrates and highlights the variety of ways that different women find fulfillment and balance in their lives. The program provides a framework for distributing curated content and special offers via a network of prominent partner blogs.The content will live in a hub on BlogHer.com and will focus on three key areas—Looking Your Best, Getting Organized, and Getting Happy—with expert bloggers leading discussions and sharing information culled from the community to help women achieve their personal goals for each area.

In addition to engaging editorial content, trusted bloggers in the BlogHer network will also sample and review new P&G products, taking advantage of the network’s proven ability to drive purchasing behavior, with 80% of the BlogHer audience reporting having bought a product based on a blog recommendation.

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations to and from 2,500 premium blogs and hosts the conferences for women in social media and curates a daily news services, BlogHer.com. Investors are Venrock, GE/NBC Universal’s Peacock Equity Fund, and Azure Capital Partners.

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