P&G Promotes ‘My Black is Beautiful’

Tonight millions of American households will join the pivotal, growing dialogue on ending racial bias, when ABC and P&G’s My Black is Beautiful promote deeper cross cultural understanding through a special episode of black-ish, ABC’s hit sitcom. Central to the plot is “the talk” that black parents have with their children about bias, and the listening and learning journey toward understanding by people of all backgrounds. P&G’s award-winning ad, “The Talk” will also air during the program.

Since the initial release of “The Talk” in July 2017, My Black Is Beautiful has continued to use the platform’s voice and reach to draw attention to important issues that matter most to Black Americans, through online discussion and a partnership with the United Negro College Fund’s Empower Me Tour, a national series of events established to inspire and motivate high school and college students toward academic excellence, career success and personal responsibility.

Leading into Black History Month, there will be additional initiatives that aim to encourage listening and dialogue about bias. This includes the release of podcast integrations about “The Talk”, the release of original content from cultural commentator Michaela Angela Davis and a downloadable discussion and action guide that will help parents, educators and others facilitate constructive dialogue about bias, according to the company.