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P&G Reformulates Olay Regenerist

New technology improves skin responsiveness to key ingredients.

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By: Christine Esposito

Editor-in-Chief

P&G has reformulated its best-selling Olay Regenerist line with new Skin Energizing Technology, billed as a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.

The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are on shelves now.

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