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P&G Reorganizes Beauty & Grooming

Patrice Louvet to assume title of president global male grooming.

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By: TOM BRANNA

Editor

One month after naming the vice chairman of global household care, Dimitri Panayotopoulos as the head of beauty and grooming to replace Ed Shirley, P&G has reorganized the ranks with the following appointments: Patrice Louvet, currently president of global prestige, will assume the post of president of global male grooming, and Joanne Crewes, currently vice president of global SKII and female beauty for Australasian, ASEAN, India, Japan and Korea, will succeed Louvet as president global prestige.


The appointments will become effective on July 1st, the same date Panayotopoulos assumes his new role.


Louvet will replace Chip Bergh, who plans to retire from P&G, effective Sept. 1, after 28 years in the hopes of landing a chief executive officer post, according to the company.


“We have the right team in place to continue growing P&G’s Beauty & Grooming business,” stated P&G chairman, president and CEO Bob McDonald. “Gina Drosos, who currently leads our Female Beauty business, Patrice Louvet, Joanne Crewes and their teams have deep, diverse and global experience in beauty. In fact, this new team, incumbent and new leaders alike, has nearly 300 years of collective beauty industry experience. I am confident we have the right experienced hands on this business and will continue to strengthen P&G’s global leadership in the beauty industry.”


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