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P&G Scraps Business Unit

GBUs are down to two with Steele's retirement.

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By: TOM BRANNA

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Procter & Gamble Co. said it will consolidate its three global business units into two:beauty and grooming and household care, with its oral care and feminine care business becoming part of the beauty and grooming unit.

The consolidation of GBUs is designed to cut costs within P&G.

P&G spokesman Paul Fox said the consolidation “will ensure that each business gets the full investment required to grow globally” and that there “will be a benefit of operating synergies.”

The move coincides with the retirement of Robert Steele, vice chairman of global health and well-bein, who will leave the company in September. In the meantime, he’ll move into a new position as the company restructures its business units.


Steele has been with the Cincinnati-based consumer goods company for 35 years. Most recently he was responsible for the company’s oral care, feminine care, personal health care, pet care and snacks operations.
“(Steele) led P&G’s North America business from 2000 to 2006, delivering six consecutive years of value- share growth, and he played a pivotal role in the successful integration of Gillette’s North America Commercial Operations,” said CEO Bob McDonald in a press release. “More recently, he has revitalized our global health and well-being strategy and portfolio, focusing on businesses where P&G can win long term.”
P&G said that with the change, it will consolidate its global business units from three to two. Steele’s unit, Global Health and Well-Being, will be integrated into two remaining units: Beauty and Grooming and Household Care.
Steele will become vice chairman of health care strategy until his retirement.

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