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Size does matter, according to judge.
July 6, 2015
By: TOM BRANNA
Editor
A small package turned out to be a big headache for Procter & Gamble. P&G will change the packaging for its Olay skin care products as a result of a lawsuit, which was filed by prosecutors who claimed consumers could be misled. The Cincinnati-based company didn’t admit wrongdoing, but P&G agreed to pay $850,000 in civil penalties and legal costs to settle the case filed in California’s Yolo County Superior Court on behalf of consumers in four counties. The total includes $194,000 in civil penalties and $12,000 for costs associated with the case that P&G is to pay to each of the district attorney offices in Yolo, Riverside, Shasta and Fresno counties.
“The civil complaint alleged that P&G’s packaging violated California’s slack fill law, (which covers) the use of oversized packaging to make the product seem larger than it actually is,” according to Riverside District Attorney Mike Hestrin. “After being advised of the allegations, P&G launched a review of its products and has committed to changing the packaging of its entire Olay product line.”
Yolo County District Attorney Jeff Reisig said the case was brought to ensure consumers aren’t misled by misrepresentations and false advertising.
“We are gratified that Procter & Gamble recognized the issue and is committed to changing its packaging,” he said.
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