Company News

P&G Sheds Hair Care Brand

Sells luxury hair company Frédéric Fekkai.

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By: Christine Esposito

Editor-in-Chief

Frédéric Fekkai is headed back home. P&G has reportedly sold the luxury hair care business it acquired in 2008 to Fekkai Brands, which is JV of Designer Parfums and Luxe Brands, which are subsidiaries of Shaneel Enterprises.
 
Terms of the deal were not available.

P&G plans to sell off several brands in an attempt to run a leaner company.

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