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P&G Ships Green Pantene Bottles

Packaging is based on plant-based plastics.

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By: TOM BRANNA

Editor

Pantene is going green. The first containers of Pantene to utilize plant-based plastic shipped to stores in Western Europe this month. It’s the first in a series of moves by Procter & Gamble to replace petroleum-based containers of Pantene with ones that incorporate plant-based plastic, which is sourced from sugarcane. The 18 month rollout will affect all of Pantene’s 180 country markets.


According to P&G, the new packaging uses 70 percent less fossil fuel than using the traditional packaging process, which is not a renewable resource. The facility that makes the containers runs almost exclusively on energy derived by the sugarcane by-products.



The amount of greenhouse gases reduced by P&G’s new method of packaging Pantene is reduced by 170% said Len Sauers, P&G’s vice president of sustainability.

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