P&G Taps Scent Expert for Downy

Elegance, sophistication and luxury is more than the clothing a woman wears – it’s the way she wears it. Scent is one of the most powerful influencers. It has allured, empowered and excited for centuries. Downy Infusions offers women a luxurious experience for their wardrobe in liquid fabric enhancer form, unleashing long-lasting, sophisticated, multi-layered scent in elegant packaging inspired by designer fabrics. The brand has partnered with scent expert Sue Phillips to communicate the power of the “perfect” fragrance.

“The perfect scent is not the same for every woman,” said Phillips. “Scent can harness strengths in people, express luxury and allure, but it varies from person to person, much like personality, and every woman should know how to personalize their scent expression.”

Downy Infusions offers six selectively customized scents that last throughout the day, and include multi-layered fragrances such as – Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice and Sage Jasmine. When using Downy Infusions with Downy Unstopables, you will experience a multi-layered scent experience that lasts longer than using either enhancer alone. Downy Unstopables are unique scent beads that dissolve during the wash cycle, infusing the fabrics with perfumes.