P&G Teams Up With Bill Clinton and Smokey Robinson

At the Clinton Global Initiative (CGI) Annual Meeting, former president Bill Clinton informed the public that artist Smokey Robinson is aggregating celebrity social media feeds into a global Smoke Alarm to raise funds and share clean drinking water through the P&G Children’s Safe Drinking Water Program.

People and companies around the world are encouraged to join this new digital platform leveraging social media for good at SmokeAlarm.org, where their voice will become part of the first global Smoke Alarm later this year.

Beginning today, Robinson will add voices to his celebrity network, which already includes Elton John, Eva Longoria, James Franco, Daryl Hall, Brandy and others.


Once his network has reached over 200 million followers, he will sound the Smoke Alarm and his message will instantly post through celebrities, media personalities, individuals and corporations who have donated their voices. By amplifying his message through the aggregation of social media, Smokey’s call-to-action will instantly reach hundreds of millions of people around the world.